Carnival Cruise

Carnival Cruise Line is renowned for its vibrant atmosphere and wide range of amenities. With a diverse fleet and affordable pricing, Carnival offers fun-filled vacations for families, couples, and solo travelers. Passengers can enjoy a wide range of amenities, dining options, entertainment shows, and recreational facilities onboard while exploring destinations worldwide.

Strategy

Visual Design System

Rebranding

Dynamic Wayfinding System

Even a well-known brand like Carnival Cruise Line may pursue a rebrand to stay culturally relevant and emotionally resonant with today’s travelers. While Carnival is already associated with fun and affordability, a rebrand offers a fresher look and feel that leans into real, unfiltered family experiences, infused with humor, warmth, and a “here for a good time” spirit.

Purpose of Rebrand

The Activity Icon groups can be used in wayfinding around the cruise as follows:

Branded Environment

Branded Apparel

Marketing Animation - Visitor Experience